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Case Study

Context: This personal finance platform specializes in delivering personal finance content to millennials and first-gen professionals. They provide content through social media and recently started offering self paced resources on their website.

Challenges: From market research, the platform has noticed some of the same questions keep coming up from their new followers. Followers want a deeper dive in understanding what High-Yield Savings accounts are and how they are different from a regular savings account.

Solutions: This animated video provides an engaging way to introduce the ins and outs of high-yield savings accounts while explaining how they are different from regular savings accounts.

Results: 70% of followers who watched the video, opened a high-yield savings account within 10 days of watching the video. Another 20% of followers asked follow up questions regarding the best online banks for opening an account.

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